“How long can I keep this up… lowering my fees to get clients?”
If you have to lower your fee to win business, you’re not being chosen—you’re being compared.
And when you’re compared, price takes over.
That’s when your expertise stops mattering…
and you become just another vendor.
Most Consultants Are Becoming Interchangeable
Most clients aren't buying expertise anymore
They want measurable transformation
And It needs to be visible
The consultants who survive the next decade will not be selling advice
They will sell a new kind of measurable execution using AI
While studying, writing, speaking, and consulting the past 25 years in the workplace
we discovered something critical.
87% of all companies are not executing their strategy - and they don't know
why they cant have what they wrote in their strategy.
They don't need a consultant to help them understand lagging information from finance and sales
The real problem isn't bad strategy or even "bad" management
Most companies already know what they should do.
But there's still a hidden issue causing 87% of companies to struggle.
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But most consultants have no system for detecting or correcting what's happening to undermine and sabotage outcomes.
To Understand What' going to make consultants even more valuable.
Meet Us At The...
The Anti-Commoditization Forum
Uncover the 'Execution Virus' that is undermining and sabotaging you and your client's business.
A live 60-minute forum that will change how you position, win, and keep client's
- without lowering your fees.
"LIFE IS TOO SHORT
TO BE WORKING FOR
SOMEONE ELSE'S DREAM"
"I know Dan Prosser. Dan’s radically disruptive approach is spot on because it takes radically different thinking to generate radically different results.”
- Kevin Harrington, Forbes Magazine, Original Shark on Shark Tank (ABC TV)
We're excited to share our work with you. Most consultants we know want to become the irreplaceable partner to their clients that
they will never want to lose -
We'll share with you our evidence-based, AI-driven system we first developed
and began delivering to our client's over 17 years ago.
“If you have to lower your fees to win a client… you’re not being chosen, you’re being compared.”
If you’re being compared… your value is already in question.
The Execution Virus Turns 'Trusted Advisors' into Vendors
When a client is deciding between two capable entrepreneurs or consultants…
-
Both say similar things.
-
Both bring similar backgrounds.
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Both sound equally confident.
And without anything concrete to distinguish them…
The conversation shifts...
To price.
This is where commoditization begins.
Not because you lack value -
but because the client has no clear way to see your difference.
Join Our Forum On May 20, 2026 and we'll share with you where we think
commoditization is already going to die >>
Promisez, our approach to the issues facing all consultant practices, is a Promise-Based Management System...
The World's First Anti-Commoditization Execution System
that consultants have never before had available to them.
“This is not a system where you and your clients spend valuable time learning a complicated dashboard with red, green, and yellow blinking lights that take "forever" to understand and fully use.
This is the system consultant clients will want to run their businesses on.
The role of "promises" made by you and your clients are leading indicators of future business outcomes.
You're not looking to the past for historical information. You're looking at what's going to happen,
before it happens going forward and gives you and your clients the ability to make strategy
decisions before any actions are taken. (p.s. - this is not magic - it's physics)
Instead of trying to convince your clients with what you know and your experience of the past…
You show how their business will:
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Grow Exponentially
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Execute consistently
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Perform sustainably
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Produce measurable results - week by week
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Generate INC. 5000-level revenue growth
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and be happy as hell to be working with you.
This is the "Ultimate Power" to transform your client's future - and your competition will not have it.
“We needed someone with expertise in how to build a company, and we turned to Dan Prosser. We thought we were just a ‘mom and pop’ shop Two years later we hit the INC. 5000 (#2245)
We grew from under $1MM with a negative profit to $13 million in revenue. Dan set us on a path for growth and now we're taking it to the next level.”
- CW, President
”It was Dan’s authenticity and desire to really help me that made the biggest impact. After working with many advisers and business consultants in the past, I can confidently say it’s rare to find someone who’s the real deal - Dan’s the ‘real deal'.”
-TB, CEO, Denver
"It only took our team committing to a strategy and execution system they designed themselves. We then collaborated with a sense of urgency, I'd never seen, to achieve their commitments to each other. We're now in a better position to deliver greater results to our clients at a far lower cost."
- DW, CEO Minnesota
"When you have a close-knit team, it is hard to hold each other accountable. Dan walked in, got to know us, and become a core part of our business. He cared about our results.
After listening to what we do and how we do it, Dan identified the right KRA measurement, achieving a result we thought was out of reach using his online 'Accountability Scorecard®. “The software is easy to use and extremely effective. It paints a picture we could never see before and gave us feedback we could never get to, either. We use it every Monday morning to set up the week ahead.”
- SB, CEO, Minnesota
"Alignment, motivation, healthier employee morale, and a healthy improvement on the bottom line –
these were just a few of the exciting results of executing a strategic plan, with Dan Prosser.
The Entrepreneurial Advisory Services Group in our large CPA business accepted this challenge and opened our minds to the possibilities … the possibilities of success, growth, greatness, and profound achievement!
The process started with a clear declaration of who our group is, and what we wanted to achieve over the next 12 months. We set specific goals and defined the accomplishments we aimed to reach as a team.
Each team member, including the managing director – chose a “role” that he or she would play and for which each person was individually accountable during the upcoming months.
This gave each member a sense of belonging, a sense of connectedness and appreciation, and a defined place for each of us to contribute, as well as a voice in the decision-making process – all to create a highly effective team where amazing results could flourish.
This alignment, which was created by making sure all team members were engaged in the process and on the same page, we reached our first goal - a 60% increase in revenues in just the first five months of our program!". From there it was smooth sailing.
- The entire EAS Team, Houston, BH, Managing Director
If this sounds interesting to you, read what a few of our clients have to say about 'Killing the Execution Virus":
